The Automotive Amanojaku

This is where you'll find news, random car-related thoughts and personal views from a rabid car nut. "Amanojaku" is Japanese slang that means "person who is deliberately contradictory". I've always found myself drawn to the less appreciated car makes - the "underdogs" if you will. Suzuki, Pontiac, GM Daewoo and Holden, are among my favorite brands to watch and comment on. Let me hear your thoughts!

Friday, April 27, 2007

Q&A With “Rick” Suzuki

DEBBIE KELLEY of the Gazette recently had an interview with The Ryosaku "Rick" Suzuki. He's the chairman of American Suzuki Motor Corp. and is the grandson of the Japanese automaker’s founder, Osamu Suzuki. See the link below for the full interview. A snippet is below. If anything, this interview proves that Suzuki is on a roll and intends to keep rolling. Rumors of Suzuki going all out to produce a "full" lineup of cars (with or without GM Daewoo or Nissan's help, that is still unclear) would correspond with the very ambitious goal of doubling sales to 200,000 per year.

Source: Colorado Springs Gazette (

Q: American Suzuki has been setting sales records, including March’s 11,030 cars sold nationwide. Last year, new Suzuki sales topped 100,000 for the first time in the company’s 22-year history. And sales of 27,794 vehicles in the first quarter of 2007 surpassed last year’s firstquarter total. To what do you attribute the increased sales?
A: Our products are leading us. Suzuki is liked for its small cars, and there is much demand for cars that are economical in fuel and price. But our larger vehicles also are doing well, the XL7, with available seven-passenger seating, and the Grand Vitara.

Q: What’s your strongest market in the world?
A: Few Americans know we outsell Honda in Japan. We are No. 1 in sales in India. We also are popular in Pakistan and the Caribbean. Our manufacturing plant in Hungary is doing very well.

Q: What’s your company’s goal?

A: To reach 200,000 new cars in annual sales, as soon as possible.

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